Movvo - a social app
My Services:
Research,UX/UI design
Year:
2026
A platform for real-world moments and human connection.
At a glance
Running often starts with motivation, but it’s hard to sustain when it feels solitary. Without shared moments, encouragement, or a sense of belonging, even committed runners slowly lose momentum.
70% of users who join run clubs drop off within the first two weeks
What problem does this solve ?
Social media platforms today prioritize visibility and metrics over genuine interaction. Users feel pressured to curate their lives, leading to inauthentic sharing and emotional fatigue.
This product solves the lack of genuine, low-pressure social interaction by shifting focus from metrics to meaningful connection.
Who is this for?
People who want to share moments from their lives without the pressure of constant posting, validation, or algorithm-driven visibility.
MOVVO is ideal for users seeking real-life connection instead of digital competitiveness.
It’s for anyone wishing to share and connect without feeling performed or measured.
Why this approach ?
After talking with bunch of users i came to the conclusion that user drop-off wasn’t a UX problem, it was a relevance problem.
What was the observation ?
Research showed that users weren’t dropping off due to usability issues, but because running felt socially uncomfortable and unfamiliar.
What changed the direction ?
the underlying issue was cultural and emotional. In India, running is rarely a social default. Safety concerns, unfamiliarity with groups, and discomfort joining strangers make traditional running-club models feel intimidating rather than motivating.
And what need to be done.
instead of asking users to commit to running first, the experience needed to help them feel comfortable, connected, and familiar before any physical activity began. Social connection had to come before fitness.
Reserch insights
Potential drop-off scenarios
While there were several reasons behind user drop-offs, These were the most recurring and impactful factors influencing early disengagement:
Not knowing anyone in the group, leading to safety concerns and lack of familiarity
Interactions feeling surface-level or not meaningful
A mismatch in social vibe or group energy
Scheduling conflicts due to work or daily routines
The design aim to create a space where people feel supported, motivated, and part of something, making consistency feel natural rather than forced.
Connection focus
People first
Context centric
Moments matter
people who complain
about the UI/UX of the app
people who has social barriers to
join the club
Safety concerns were the dominant factor, with 65% of users in India highlighting it as a key reason for not joining or participating in runs.
Design Goal
The goal was to shape clear entry points, reduce early drop-off, and create momentum through familiarity rather than motivation.
Design an experience that lowers hesitation and builds trust gradually, allowing users to move from curiosity to participation without pressure.
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Good Morning,
Roshan
Ready for your next run?
Run Circle
Running
Indiranagar
Sun, Jul 21 · 9:00 AM ·
Starts in
1 day 6 hrs
Run Circle
Running
Indiranagar
Sun, Jul 21 · 9:00 AM ·
Starts in
1 day 6 hrs
Your events
Pizza + Chill Night
Sun, 6 PM,, Hosted by Pizza Lovers
Board Game Evening
Monday, 8 PM,, Hosted by Board Lovers
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Key Features
• Personalized Home Screen
• Curated Event Recommendations
• Content designed to feel personal, not performative
• Simple, calm UI that encourages presence, not scrolling
Features are intentionally simple to foster authentic, low-pressure interaction.
Design Exploration
Visual direction focused on warmth, movement, and daily life. Imagery highlights candid moments and real environments, with layouts offering breathing space and emotional nuance.
Soft visuals
Natural chat
Gentle alerts
Summing it up
Not all problem can be solved by improving experience. When a product feels meaningful, users are willing to tolerate minor friction, but that meaning comes from deeply understanding their context, not just addressing the usual pain points. In the long run, the products that succeed are those that balance value with meaningful experiences.